Case Studies

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Delivering seafood smartly

Retail deliveries often have to be fast, and nowhere is this requirement more important than in the perishable foods industry. And if the perishable commodity is fresh fi sh, the stakes are even higher. For distributors in this highly competitive industry, getting fresh fi sh to restaurants and grocery stores just when the customer needs it is critical.

One such fi rm is showing how GISbased delivery systems are vastly superior to the old way of doing business. Loading docks are saner places than before; warehouse workers are loading trucks more systematically; fewer mistakes are being made; and drivers are able to start deliveries earlier and make all their stops while traveling fewer miles.